Riddell/All-American is the sponsor of the NYSHSFCA 12th Man Award, presented each year to a player in New York State “for performing as an outstanding football player, while overcoming individual personal challenges, and making a major contribution to his team.” Riddell All-American is also very active as a sponsor in supporting reconditioning for our membership.

The NYSHSFCA values those that sponsor its programs, and there are a number of opportunities through the year when these sponsors are recognized in front of large groups, and we encourage our membership to expand this visibility.